Research Of Government Guidence Process In Liuyang Fireworks Brand Constraction

The term of "Brand" always be the topic for any industry in the world market, when an industry has been developed to a certain level, simultaeoulsy thoes brands in this industry need to follow the step of development, sometimes an excellent brand can lead an industry to a different level of developmenet. Since liuyang fireworks industry has reformed the factories and built a series of production line, liuyang fireworks industry has been accumulated many precious experiences in all aspects of fireworks systerm.Building the "Liuyang Fireworks" as a brand is now on the junior stage of branding creating. Liuyang fireworks industry must implementing branding strategy and reinforcing the brand management are essential to keeping the honor of the market leader in the world's fireworks market.The eassy based on the topic in pratical demand of liuyang fireworks this regional brand construction, and focus on the research of effort and measure of government departments participation in the brand construction. And providing the reference for the government guidance;and a theoretical and empirical case for supporting, direction, assistance in industrial developmen.The first chapter is an introduction, mainly analyses the significance and the selection of subject research status; The second chapter is related theory which summarizes the regional brand theory and government role and the relationship in the construction of regional brand positioning.The third chapter is construction of liuyang fireworks brand of history, and the role of the state of government from diachronic perspective of liuyang fireworks; and analyses contributions of LiuYang government in liuyang fireworks brand. The fourth chapter is orientation of LiuYang government in brand construction, mainly based on the brand constraction programming. The fifth chapter is liuyang fireworks brand construction for the government guidance mechanism, based on realistic brand constraction basis creating a brand constraction systerm form these parts, such as industrial integration, standard control, public relations, the senate brand protection, culture communication, etc, putting idears into liuyang fireworks brand constraction.