Liuyang Fireworks Industry Cluster Competitive Advantage Formation And Countermeasure Research

Industry clusters as resource of economic efficiency and regional economic development, has become a global consensus, on the industrial cluster research by domestic and foreign scholars’ attention. Liuyang fireworks industry clusters in Hunan Province during " eleven five " is determined to focus on the development of industrial cluster of fireworks, along with the development of industrial clusters, and the government administrative management strengthening, facing the industry integration and standardization of development, also welcomed the huge opportunity and the challenge. How to use current opportunity, build brands, expand the scale, increase market share, and strive for greater efficiency, ultimate nurturing fireworks industry core competitiveness, become Liuyang fireworks industry colony faces major task.Based on the industrial cluster theory as a guide, from a study of Liuyang fireworks industry cluster development present situation as the breakthrough point, through the cluster analysis found, Liuyang fireworks industry cluster has a very high international reputation, is already the world’s fireworks production and Trade Center, with geographical environment and technical advantage; but must overcome and change the backward management, production and transportation costs increase, foreign technical barriers to trade is more and more strong, presence of public safety and environmental hazards and adverse factors. Through to the Liuyang fireworks industry cluster analysis using SWOT, and " Five Forces Model " method to analyze the Liuyang fireworks industry cluster competitiveness, combined with Liuyang fireworks industry cluster development trend analysis, thus proposed the cluster development countermeasure.In this paper, the process in the use of relevant theories, adopts the corresponding cluster analysis tool, to enhance the Liuyang fireworks industry cluster competitiveness the paper puts forward the specific measures, have stronger maneuverability. The fireworks industry cluster development and local government management department also has a certain reference value.