Senior Jewelry Customization

In recent years, Chinese luxury industry has been to keep growing at a speed of more than 20%, in economic crisis, the 2008 and 2009 had been so. In three years, China is expected to be the world's top luxury consumer. The influence of Chinese consumers for luxuries will be revolutionary for global luxury consumption markets, Chinese consumers will create more and more large profit space, bringing new markets.In the 21st century, in the environment of global economic development, China's economy has maintained steady growth, The rate of China's wealth growth is faster than before, while in luxury consumption items, the markes in European and American have tended saturated, so the status create conditions for the start of senior jewelry customization in China . Nowadays, foreign jewellers has no longer contented to ordinary mass-production jewelry markets, they started looking for a new starting point, then, get millions of even thousands of millions, Senior jewelry customization silently arisen in China in rencent years. With the rapid rise of China's local jewellery brand, also realized this opportunity that can compete with foreign brands of jewellery, and so the research and development of high-end jewelry customization has became the new focus for many jewelry manufacturers.So-called, "luxury" not must be " customized ", but "customized" must be the performance of luxury . Creating advanced jewelry customization , building accord with Chinese cultural literacy, analyzes the understanding of domestic consumers to senior jewelry customization and the development of advanced jewelry customization , marketing model, are the motif of this paper.Understanding the basic concept of senior jewelry and the related features, consumer groups, positioning and luxury concept, is the starting point of a designer's design concept. To cater to the consumption psychology of today's society crowd, analyzes the domestic advanced jewelry customization mode and other luxuries', and analysis the marketing situation of senior jewelry custom objectively is the basic problem for domestic design industries and designers . Nowadays, luxury is widely popular , A really good high-end jewelry designer, not only require to know how to design with the trend of the times, how to design with the aesthetic view of consumer groups, but also know how to find a better marketing route, until establishing personal brand . The appearing of a kind of high-end custom mode , can also be understood as a development of social highly personalised forms , in which development condition, as design industry participants, we not only require to continuously explore, but also should take the responsibilities that ourselves'shoulders burdened.