Research On The Development Of Custom Jewelry Of China

Regarding to"Top Ten Technologies to Change the Future"in the latest forecast of the United States, the"customization"is considered in the first place, which is the observation from the market changing trend. There are two reasons for the product demand differences. One is the consumer division, and second is the difference of consumer incomes and value judgments."Customization"was once only for royal and aristocratic, but the mode of"customization"has gradually substituted the industrial production mode and pipeline products, such as the customization of jewelry, fashion and car, etc, which has spread to all areas of quality life, and customization has become part of the"Quality Life".The essence of customization is to present the consumers as they like. It is the perfect psychological expression of personal values, participation in value, rarity value and exclusive value. Jewelry customization is for sure to be the media to meet consumers psychological needs. Nowadays consumers choose jewelry customization not only to meet the functional requirements, but also as the meaning of symbols and spiritual demands to demonstrate themselves. Therefore, the most important value of jewelry customization is the special attribute of satisfying the sentiments.Confronted with the growing consumer demand for customized services, many jewelry companies become more aware of the market developing trend in providing customers with more customization services, which is also the way to get rid of the financial crisis among the vicious homogenization competitions. Marketing experts analyze that customized service is the new marketing opportunity in the background of the manufacturing industry and information in rapid development, and it is the personalized sales model with design, operation and service. If there is no prompt strategy adjustment, and it can not meet the individual needs of the market and consumers, this customization model is not viable.Compared with foreign countries, jewelry customization is still in the early stages of development in China. There are advantages and also many disadvantages. It is imperative to conduct effective customized services, which is also the focus of this paper. This paper is based on the jewelry historical development, researching on how to make customized services and increase the invisible price of jewelry customization with the practice in Colorful Yunnan and the research on intermediate and high-level jewelry customization market in Beijing, based around the three main parts of custom, designers and jewelry customization. It also presented the analysis combined with customization steps, business management, maintenance, publicity and promotion, seeking for recommendations and programs to improve and enhance the jewelry customization service, and it also presented the jewelry customization trend.