Research On The Credit Evaluation System Of Internet Micro-Enterprises

Micro-enterprise development is the foundation to overcome financial crisis and to promote the upgrading of industrial structure. In recent years, with extensive use of Internet and online e-business, the Internet Micro-Enterprises(IMEs) which are small firms using of Internet e-commerce platform for selling goods have developed rapidly, a large number of network firms are emerged in Alibaba, Taobao, business and other websites. The IMEs are the most active factor in our economy. They play the important role in an active market, creating jobs and promoting technological innovation.In recent years, the rapid development of the IMEs creat huge demand for bank loan. However, since the charecteristics of IMEs are small transaction volumn, high frequency of transaction, widely distributed and vulnerability to market changes, these features make the IMEs finance become difficult. The IMEs lending is a new business for bank in the Network Economy. At present, most banks controlle risk by artificial means approval. As the different life cycle of IMEs, the credit policy of commercial banks should be also different to IMEs.In this paper, the anthor describes the concept and characteristics of the IMEs. Using both theoretical and empirical analysis methods, this paper studied small business financing in China, analyzed the impact of Internet development on IMEs. The paper compared small businesses credit evaluation theory and practice at home and abroad. Focus on the characteristics of IMEs, the author designed a loan credit evaluation index system. Discussion with experts and suggestions, we use AHP method to determine weight of financial indicators and non-financial indicators for IMEs. Using membership function, the paper designed the credit rate for IMEs and combined with the actual case of the loan credit ratings. The results show that the designed IMEs loan evaluation index sysytem is resonable, professional, outstanding and easy to operate. It can improve the current commercial bank credit evaluation in an alternative way.The characteristics of IMEs are small scale, regional spread and a little loan needed, which bring some difficulties for bank to enterprise data collection and credit assessment. Hence, this paper proposed IMEs security mechanisms for credit rating, such as to use of mutual-guarntee of micro-business loans to enhance the loan credit, to check companies through the network credit, to punish the firms through network blocking, to focuse on post-loan risk control, and to improve the social credit environment. I believe that small business loans credit assessment is one of effective ways to solving network small business financing. It can promot sustainable development of small enterprises, improve commercial bank credit risk management, and promote social and economic development.