| After 30 years of reform and opening-up, the Chinese economy evelopment of great changes have taken place, along with international multinational company, along with the local enterprises into faster development, the employer has become the greatest problem restricting enterprise development; China's management training industry in such an environment is developing quickly, but due to domestic training industry level irregular, industry threshold low, because of the enormous demand drive, more and more enterprises in them, it includes domestic different grades of training institutions and prestigious, part of Europe's top raining organization also actively entered the market and has obtained some achievements.In this case, regarding the domestic management training company, this how along with the change of market environment adjustment strategy, to grasp because market rapidly changing and brings opportunities and risk aversion, thus in the competition keep relative superiority. Marketing strategies, as modern enterprise strategy implementation plan important constituent, in enterprise management occupy a important segment, enterprise's marketing activities have been raised to an unprecedented height.Responding to this, the author according to professional background and management training industry experience, In xian Mingyuan management training Co., LTD as the base, potter five competitive forces competition model, SWOT matrix analysis, STP theory and 7Ps marketing mix strategy and other modern marketing theory, begin to the company marketing strategy issues of research, develop a system feasible marketing strategy, in xian han strategy Co., LTD's survival and development has a very important significance. Actively developing marketing activities, and continuously enhance the competition, improve the ability to resist market risk, in order to achieve the company's survival and long-term development, but also for similar company's marketing strategies to offer reference and. |
PDF Full Text Request