Research On The Theory Of "No Attraction" Travel

With the rapid development of social economy, more and more people are involved in tourism. The geographic scope which related to tourism activities has become wider and wider. Types of tourism activities have become increasingly diverse too."No attraction"travel which is a new form of tourism appeared in 2007 in our country. In less than five years, this tourism is rapidly developing and is welcomed by millions of travelers. By analyzing this phenomenon, we can learn more about"no attraction"travel, which is of great important theoretical and practical significance.Through the literature research, qualitative analysis and experience method, depth interview method, the theory of"No attraction"travel was researched systematically in this paper. This paper includes five chapters: The first chapter is the introduction part. This part mainly introduces the research background, the purpose of the research, the significance of the research and so on. The second chapter is the basic theory of"No attraction"travel, which includes leisure tourism theory, cognitive psychology theory, the experience economy theory and tourism experience theory. And these theories are how to support"No attraction"travel? The third chapter analyses the reasons for the appearance of"No attraction"travel. Mature and rational tourists or not standardized operation of travel agencies or crowded scenic spot and so on, which are concrete reasons for"No attraction"travel. The fourth chapter is the basic theory of"No attraction"travel, including the definition of"No attraction"travel, the characteristics of"No attraction"travel, the functions of"No attraction"travel, and the factor analysis of"No attraction"travel and so on. The fifth chapter is development-analysis of"No attraction"travel, including how to build a tourist destination service system for"No attraction"travel and the development strategies of"No attraction"travel. Through the study of this content, there are three purposes: The first purpose is developing the vision of tourism research. The second purpose is trying to establish the theory frame about the research of"No attraction"travel. The third purpose is coming up with strategies for the sustainable development of"No attraction"travel. Through the comprehensive study of"No attraction"travel. I hope more people can understand it.