A Research On Creative Development Of Modern Service Industry

Modern service industry has following features: lower energy consumption, higher efficiency, higher technology and higher knowledge. So developing modern service industry can meet new requirement of low-carbon and eco-friendly development, and it can make economic growth stable, fast and last in our country. What is more, modern service industry will help to optimize the economic structure and transform the mode of economic growth. In a word, the government should spare no effort to encourage and lead modern service industry to develop.This paper mainly discusses innovation development of modern service industry from the following four aspects: the definition of modern service industry, the necessity and urgency of developing modern service industry, the development mechanism of modern service industry, and related policy proposals.The definition of modern service industry. On the base of former scholars'definitions of modern service industry, this paper summarizes the intension and extension of modern service industry both from concept definition and practical statistic statement.The current situation and reasons of developing modern service industry. This part mainly analyzes that compared with developed countries, the development level of modern service industry is backward in our country. And the most important reasons are the unreasonable structure in the whole service industry– modern service industry shares a lower proportion, and the backward industry development concept of the government.The main reasons of modern service industry's innovation development. This part takes creative service industry, including the web of Taobao and the web of Xiaonei, as an example. And then the author applies the theory of Diamond Model and Technology Life Cycle Model to analyze the key factors which influence the development of modern service industry. The two main factors are market and public policy. Related policy proposals. In this part, the author provides the following suggestions: establish the correct developing and ruling ideas; enhance the construction of market environment; make full use of market mechanism; emphasize industry policy's planning and leading functions; increase the financial input; make good use of tax preferential policy.