Study On Seed Enterprise's Financial Strategy Based On Plant Variety Right Value Chain

As perfect protection system of China for new plant variety rights, application and authorized quantity of plant variety rights increase rapidly. From 1999 to December 31, 2010, application number reached 7161 pieces and authorized quantity reached 3473 piece of plant variety rights in China, application quantity of plant variety rights have leapt to the first four in the international protection of new plant varieties alliance member. Seed industry enterprise is one of the important plant variety rights operation entities, how to implement enterprise financial strategy, how to create the good plant variety rights implementation conditions, is currently an important task of maize seed enterprise development. Value is the starting point of the study of financial strategy of seed industry enterprise, as financial strategy and combine plant variety rights value chain of our country, the development of maize seed enterprises have the vital significance.In this study, the traditional value chain theory, science-technology value chain and financial strategy as is the theory basis, using questionnaires, SPSS statistical analysis and case analysis, theoretical and empirical research seed industry enterprise financial strategy based on value chain of the plant variety rights. Based on defining the plant variety rights value chain, definition and characteristics of plant variety rights value chain of the seed enterprise financial strategy, key research fundraising, investment and profit distribution strategy based on plant variety rights value chain of the seed enterprise. Combining and analysis the cases of Shandong Denghai seed industry, draw relevant conclusions and recommendations. This paper consists of seven parts except the introduction. Its main ideas are as follows.(1) Plant variety rights is the core of plant variety rights value chain, upstream suppliers, core seed enterprises and downstream customers is the main body of plant variety rights value chain, from this series of bear different function main plant variety rights interact, value chain effect, make the whole chain of its stakeholders maximization. The seed enterprise financial strategy of based on the plant variety rights value chain, is based on the theory of the plant variety rights value chain and financial strategy, research financing strategy, investment strategy and income distribution strategy of seed industry enterprises. This is the study of the plant variety rights seed industry value chain based on the theoretical basis of enterprise financial strategy.(2) Based on the seed plant variety right value chain enterprise financial strategy plan. In 99 valid questionnaires statistics, analyzed the objective, principle of maize of seed enterprises and Constructs the seed industry enterprise financial strategy matrix based on the seed plant variety right, and analyzed the factors that influence the selection of plant variety right value chain partner. This is the deepening research seed enterprise financial strategy of based on plant variety right value chain.(3) Analysis the financing, investment and profit distribution, three financial strategy based on value chain of the plant variety right of Shandong Denghai seed industry limited company. Based on the analysis of the plant variety right seed industry enterprise financing, value chain of investment and income distribution strategy basis, collect and survey that combining with the data of Denghai seed industry, compared with international seed enterprises, analysis deficiencies that seed industry enterprise financial strategy development of our country's based on the plant variety right value chain. This is the study of the plant variety right seed industry based on value chain of enterprise financial strategy emphasis and difficulty.(4) In view of the present situation that research and development power relatively weak and raise investment relative single at China, tentatively put forward improving seed industry enterprise development strength, developing and perfecting enterprise marketing mode; The seed industry Actively construct value chain system, and realize plant variety right seed industry enterprise scale of development; Attention plant variety right value chain partner selection and financing coordination strategy, will raise plant variety right as enterprise financing strategic new start; To analyze the life cycle of the plant variety right value chain, plant variety right as investment strategy of the enterprise new direction; Implement joint pricing strategy, and will " according to the knowledge distribution " new ways of distribution strategy aspects financial strategy measures. plant variety rights value chain.