Study Of Product Strategy Of Liaoning Unicom's Home Broadband Value-added Products

China's telecommunications industry in the early years of the 21st century experienced a split, and re-listing a series of changes, to break the monopoly telecom market, and the market become increasingly competitive. Three new recombinant carriers China Mobile, China Unicom and China Telecom have become full-service operators, and telecommunications competition in the market from the local confrontation developed into a fully competitive. With the Internet technology innovation and development, coupled with the launch of 3G networks, the new emerging Internet value-added services have been carriers new revenue growth and contested. Meanwhile the Internet value-added services are also major operators as the focus of business transformation services.This paper based on the current situations and the characteristics of the development in the internet value-added product of Liaoning Unicom under the marketing theory and product strategy theory, using theoretical and empirical studies described the method of combining, through the combination of qualitative and quantitative analysis, analyzed and summarized the development of the product problems firstly; Secondly, the paper analyzes the internal company in terms of source and capacity of Liaoning Unicom, and the external environment of the enterprise from economic, social, technical, policy, customers, and several other aspects; Thirdly, the paper analyzes comprehensively the market circumstances for the internet value-added product of Liaoning Unicom by the model of Michael Porter's five competitive forces, and points out the advantages, disadvantaged, opportunities and threats for the internet value-added product of Liaoning Unicom by SWOT analysis tool. In conclusion, for the current home broadband Internet access problem in value-added products of Liaoning Unicom, combined with the above analysis, the paper works out the course of development of the internet value-added product of Liaoning Unicom, puts forward suggestions to the present product and the new product and brand strategy, and how to guarantee the strategy.