The Research Of Marking Strategy Of Dalian Huari Casting Co., Ltd

Casting is one of the basal technology of modern mechanical manufacturing. Its developing indicates the manufacturing strength of one country. In recent years the casting industry of our country has a great achievement. Therefore, Dalian Huari Casting Co.,Ltd uses the theory of marketing in the enterprise marketing activity,realizes take the marketing produces, the management and the sale as core enterprise,truly achieves taking the marketing as the center of the enterprise manufacturing,market management and the sale, take the customer of the center, promote enterprise market management level, then enhance the enterprise economic efficiency and the market share.This article take marketing combination strategy, industry environment analysis, summaries the superiority and the market opportunity with the enterprise faces, inferiority and market threat exist, conform enterprise marketing combination strategies product strategy, price strategy, channel strategy as well as promoting strategy, provides the reference to the company scientific management and the correct decision-making.