Approaches To The Construction Of Super Fresh Market

The transformation of agricultural products marketing models from peddler's market to supermarket is regarded as the important steps and necessary indicators of modern fresh market. It is also takes great roles in market economy initiatives in China.The paper tries to summarize the concept of changing into super fresh market from traditional ones. And it tells the difference and correlations with other concepts of agricultural products supply chains, as well as the traditional free markets. The theoretical progresses, empirical experiences, current issues, and policy suggestions are also mentioned in former chapters. The later parts will focus on the empirical studies of Laiwu City, which is famous for its agricultural products with special hot or pepper tastes. Laiwu has its traditions of agricultural marketing and it has made actual progress in modern super fresh market, although there are still some difficulties in rural organization formation and financing. Ad the successful cases of modern market construction, the author works out some models such as agricultural based plus super fresh market, R&D plus branding plus international market supplying, farmer professional cooperatives plus super fresh market, comprehensive market encompass fresh market.The paper carries out some suggestions for governmental policy making in topics like reinforcing super fresh market strategic planning, constructing and improving farmer cooperative teams, intensifying the monitoring on food quality and safety, joining into modern food logistics system, and providing professional services.