| Choosing Market developing strategy is very important for the selling and expanding of a company. We have to choose a strategy very carefully.There is a special soil for a company to live and grow. As a national brand for Hunan even China, the Dragon soy sauce company want to regain its vitality and grow in the new market environment. This essay analyzes the market on the market developing theory,lay out the successful experience of Haitian and give some pieces of opinion in the Dragon's market expanding.In the forword,the writer introduce the developing present situation of the Dragon and the researchment about market expanding which has been done before. The first part simply introduce the market expanding theoretical system from what is aim market,how to confirm aim market,how to choose and choose what kind of strategy to expand aim market. In the second part the writer introduce the soy sauce industry developing environment which the Dragon have to face. In the third part the writer analyze Haitian's success experience. In the forth part, the writer integrates the development of the Dragon and thd market analyze of the soy sauce industry, bring up the market expanding strategy of the Dragon. |
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