Research On Development Strategy Of DongJiaKou Port

DongJiaKou port lies in Boli,Jiaonan,Qingdao. It has excellent conditions for developing ports. The government of Qingdao has decided to develop this port in a large scale with the guide of port plan which is "Forming one gulf two sides'pattern, and constructing Northeastern Asia International Freight Center". The port meets good development opportunity, at the same time; it is also confronted with many challenges.How to realize competition with other ports and mutual win with district economy? How to meet challenge and grasp opportunity to develop quickly? All of this need to contrive scientific strategy as the plan of Northeastern Asia International Freight Center, which is vital for the port's construction and development healthily.This text follows the process of strategy management, which is analysis, choice, assessment, implementing, to design DongJiaKou port strategy. For this essay, we research theory gains of enterprise strategy at first. Then, we analyses the outside and inside environments. Therefore, we can contrive the port strategy with the future restriction. The text divides development strategy into construction and operation strategy to intensify the practicality.The core idea of construction strategy is "make capital as strip, use industry chain synetit effect completely, to build multi-investor of dock." Main measures:Dig finance channel, ensure port construction. Cooperate with good suppliers, ensure port good resource. Cooperate with freighters, ensure sea line. Cooperate with logistics, ensure port logistics. Cooperate with port service suppliers, ensure port service. Cooperate with manufacturers, ensure port profit. The core idea of construction strategy is "make innovation as momentum, exert management and technology collective effect to build professional dock operational enterprise." Main measures: Integrate dock resource, introduce advanced management. Integrate logistics resource, build international logistics center. Integrate information resource, form incorporate service plat. Integrate fund resource, realize capital operation. Integrate information resource, create excellent port environment. Implementing personnel innovation system, foster modern enterprise culture...