Research On The Development Strategy Of Qingdao Dongjiakou Port

The competitive environment of companies varies from minute to minute. Stategicmanagement is the study of the both external environment and internal resources. To set the strategic goal of the enterprise, to ensure the correct implementation of the objectives and the implementation of the plan, the plan and decision implementation and control in the process of the implementation of a dynamic management process.The research object of this paper Qingdao port construction investment (Group) Limited company, development and construction and operation of Qingdao is mainly responsible for the Dongjiakou port. The port ocated in southern Qingdao Jiaonan City, is one of the countries in recent years, approved the construction of the largest deepwater port be richly endowed by nature, natural, geographical advantages, as a transport hub, the allocation of resources, plays an increasing role in the local economic development, industrial clusters driven more attention. With the approved the planning and implementing of Blue Economic Zone of Shandong Peninsula, Qingdao Dongjiakou port development into the development planning focus of the city of Qingdao, in the rapid development of port construction at the same time, the internal and external environment risk they face are more complex, and has certain practical significance of strategic development plan of the port of the present stage.This article first has carried on the system elaboration to the general theory of enterprise strategy management, introduces the basic theory of port development and new achievement; secondly, a comprehensive introduction to the specific situation of Dongjiakou Port, analysis its economic hinterland and transportation demand, and the competitors around the port, such as:Dalian Port, Tianjin Port, Rizhao Port, Lianyungang Port. Analyze the comprehensive competitive Dongjiakou Port situation. Relevant policies according to the port to the internal and external competition situation and to the port development, such as the Shandong Peninsula Blue Economic Zone Planning," Qingdao Bay, development around the bay " strategy, through the PEST, Potter’s five forces, SWOT strategic analysis tools, makes a systematic analysis of the key elements of the port development strategy. Finally, based on the above analysis, aiming at Dongjiakou Port resources, competitive environment, internal and external opportunities and threats, in order to build Qingdao into an international shipping center in Northeast Asia as the turning point, put forward the strategic goal of Dongjiakou Port and a number of security measures, namely the construction to become the world’s leading energy storage and bulk cargo transshipment hub, the world’s most advanced Lingang Industrial and marine high-tech industry, promote the economic development of Qingdao Port, port economy play a leading role, to promote the harmonious development of Qingdao port economy, city economy.