The Development Strategic Research On Personal Financial Services In Bank Of China

Along with the continuous development of economy, and the continuous increase in the income and disposable assets of the residents of our country, the residents' needs for financial management products and services is increasing, too.This provides great room for the development of financial.management services of domestic commercial banks.Now the profit growth advantages of commercial bank brought by traditional deposit and lending is becoming weaker and weaker, and intermediary business, especially personal financial services, is gradually becoming the key profit increase point of business managed by banks.This major change in the operational philosophy makes the commercial banks take the satisfaction of clients' needs as the important goals of their operation, and the personal financial management services of the personal financial services even become one of the key businesses that are used by banks to attract high-quality and high-end clients, enlarge the market shares and increase the profits.Bank of China, as one of the four state-owned commercial banks, has great advantages in financial management service development because of its good credit standing and strong financial strength. However, we should notice that, compared with developed countries, Bank of China still has many shortages in developing financial management service, such as non-advanced financial management concept, non-scientific financial management services structure, low comprehensive quality of financial management personnel, and inadequate financial management services technical support, etc. The paper makes use of the SWOT analytical method to systematically analyze the financial management services of Bank of China.It concludes the advantages and disadvantages of Bank of China in terms of personal financial management services, and analyzes the opportunities and challenges faced by Bank of China in personal financial management development. Then proposes pertinent settling countermeasures based on the above analysis, so as to promote the development of the financial management services of Bank of China to reach the international level,and make Bank of China a first-level commercial bank in the world.The paper is divided into six parts.The prelude is the introduction, which introduces the significance of research on personal financial management services, the relative theory, the main content and the structure of the paper, etc. The first chapter makes clear the meaning of personal financial services, summarize relative article at home and abroad;The second chapter is the summarization of the personal financial services of commercial banks, which makes comprehensive elaboration of representative banks at home and abroad, and summarizes the problems and development trends of the personal financial management services of domestic commercial banks.The third chapter introduces the strategies used by Bank of China in personal financial management services.The forth chapter uses SWOT analyzing method to analyze the advantages and disadvantages of Bank of China in operating personal financial management services, and the opportunities and threats faced by Bank of China in the present market. The fifth chapter, considering the features of Bank of China in terms of personal financial management services, proposes the strategies and suggestions on the personal financial management services development of Bank of China.