Research Of Personal Financial Services Devel Opment Of Our State-owned Commercial Banks

Personal financial services have the characteristics of high return, good growth, low risk and wide scope. For modern commercial banks, it has gradually become the most important source of profits and the most important part of business system. The market of personal financial services in the Western developed countries has already been at the saturated condition, but it is still in its beginning stage in China. At present, our state-owned commercial banks are facing new opportunities and fierce competition to develop personal financial services. On one hand, accompanying the rapid increasing of residents' personal wealth, our government has put into effect the policy for encouraging personal consumption. There is a great demand of personal financial services. This makes a great space for our country's personal financial services. On the other hand, after joining the World Trade Organization, China opens its door of financial industry gradually. This makes our commercial banks to face the competition and challenge of foreign commercial banks in domain of personal financial services. Although our state-owned commercial banks occupy the great majority of customer resources, they will lose a great deal of market opportunity and quota if they can not treat it seriously. In such a case, it will have very important realistic significance to find out the disparity of our commercial banks in developing personal financial services and study the method to win victories in the competition.The research of personal financial services development in this text includes two parts: domestic part and overseas part. First, it summarizes the process, the reasons and the newest tendency of development of personal financial services in foreign developed countries. It takes Citibank as an example to sum up the general situation and special features of its development and give the experience which our domestic commercial banks can use for reference.Then the paper generalizes the present situation of personal financial services of our state-owned commercial banks, and analyzes the environment of developing personal banking services. In the third part, on the basis of summarizing the front two parts, the paper compares personal financial services of our country's commercial banks with that of international advanced banks, and points out the disparity of our commercial banks in developing personal financial services. Finally, on the basis of drawing lessons from foreign banks, it sums up the measures and strategies for our state-owned commercial banks to develop personal financial services.