E-commerce Enterpsise Cost Control Discussion And Analysis

Since 1990's, e-commerce development rapidly. In 10 years, after many ups and downs, from public doubts to imitate, from simple imitation to innovation, e-commerce companies developed quickly, from emerging industries to annual sales surpasses 10,000,000,000 Yuan, "e-commerce" became popular words.Does for the enterprise profit and development important support, cost control is an important content of e-commerce enterprises business management. Compares with traditional enterprise, different inside and outside environment urge the e-commerce enterprises to form its unique costs control key point and methods:traditional enterprise's cost control key in the production, its development opportunities are limited, and e-commerce enterprise costs control key in current distribution realm, and extent to the upstream and downstream enterprises; in the cost control method, the traditional cost control method and the old value chain are very difficult to adapt to the development of e-commerce enterprises, e-commerce enterprise must optimize for new breakthrough from the value chain. The above characteristic indicated that the electronic commerce enterprise cannot imitate traditional cost control pattern, it should unify the internal and external resources, improvement cost control way.This paper based on previous research, and combined with the characteristics of e-commerce enterprisese-commerce such as operation mode, the technical resources, environment, etc, analyzes e-commerce enterprises' cost structure, cost control, find its problems, from the angle of value management, systematically discusses e-commerce enterprise cost control problems. In the process of writing, using standard and logic method, firstly reviewed the e-commerce, e-business and cost control theory, related research achievements, development environment, development trend, and related theory. Then according to the e-commerce business processes to subdivide the cost, compare the cost structure, cost control methods and characteristics with traditional enterprise, discovers its control characteristic. Again, use modern cost control theory, analyzes the problems and in-depth reasons. Finally, using the successful e-commerce enterprises amazon, cisco, jingdong's successful experience, applying modern cost control theory, thinking and analysis e-commerce enterprises exists problems, finally puts forward the corresponding countermeasures.The e-commerce enterprises is a new enterprise mode, its characteristics have not formed, therefore it's very difficult to fully describes its features, also cann't solve all the cost control problemes. So the cost management and control of e-commerce enterprise will be a long-term topic.