Study On E-Commerce Strategy Of Sinopec

With the development of the computer network and the communication technology, the process and delivery of Information is beyond the limit of the time and area which makes it a worldwide developing trend for the economy to be web-based and globalization. The new economy models bring the challenges for the traditional models. Because the emergence of the E-commerce meets the need of the new economy, E-commerce has been developing very fast. Ourselves could experience the importance of the E-commerce from the growth of the E-commerce web sites to the promotion of the media. E-commerce provides not only the new developing space for the enterprises, but also the new ways to improve the competitive abilities. E-commerce is becoming the main commercial model in the knowledge economy era. The enterprise who did not grasp the opportunity to develop E-commerce will be washed out by the market. So, it is imperative for every enterprise to develop E-commerce under the situation.Facing with the prosperous development of E-commerce, what is the strategy of the SINOPEC? This article begins with the fundamental knowledge of E-commerce. On the analysis of the necessity of the SINOPEC to develop E-commerce , It discusses the developing strategies which includes the perfecting and rebuilding of the internet, organization rebuilding and process reengineering , cyber marketing , setting up virtual enterprise, managing supply chains , building E-platform of transaction and developing delivery system. At the end of the article, it introduces the questions for SINOPEC to develop E-commerce.The E-commerce plan made in this article, the questions and strategies discussing concerned will be worthy for SINOPEC to construct E-commerce.