JAC Customer Chain Management Innovation Research And Application

In recent years, the Chinese Enterprise developed unceasingly along with the market environment's improvement maturely; the user's demand was getting higher and higher to the enterprise speed of response's expectation. With the fact that enterprise is getting bigger as composing more , how, the customer to be satisfied , make enterprise internal, each branches , working group fleetness respond to market demand , high-effect implementation higher authority decision-making become manufacturer's headache problem. Some enterprise has already made beneficial trial at home and abroad, but can not be copied to the JAC Motors (hereinafter referred to as JAC). China's auto industry in a phase of great development, JAC rapidly inflates in the scale and the benefit, while fast fill-out, also associated like this such question. In order to avoid large enterprises disease, Jiang gas companies must explore the characteristics of a suitable response system, combined with the functions of the division-type operation mode, multi-product line to meet the different operations.this article in analyzes the domestic and foreign large-scale manufacture profession in the foundation, through forms and so on questionnaire survey, interview, grasps the river steam corporate management system present situation and the question, has designed through operation flow restorations and so on purchase, research and development, production, sale as well as physical distribution optimizes, by the chart change present organizational structure unclear, the partial service main body responsibility is fuzzy, information transmission not prompt, coordinated cooperation ability not strong and so on questions; By market drawing, through each link's mechanism guarantee manifests the market in the essential service chain the pressure, and the market pressure layer upon layer sensing for the corresponding responsibility spot, proposes the new customer chain management operation plan.Paper is divided into five chapters, Chapter 1 Introduction Analysis, Chapter 2 customer chain management ideas and methods, Chapter 3 JAC management system and customer chain management deficiencies, Chapter 4 JAC customer chain management system design plan, Chapter 5 customer chain management system implementation.Analysis based on paper, through the establishment of internal customers and business optimization recycling chain mechanism to transfer the pressure of the market, all units within the company take a real sense of pressure; the other hand, corporate culture and the use of specific management tools, to strengthen the team to avoid the sector performance short-sighted to provide a strong guarantee to all departmental units respond quickly to market, improve customer satisfaction, enhance the competitiveness of JAC.