A Study Of Value Creation Based On Corporate Strategy

Corporate strategy and business enterprises'value theory are hot issues of theoretical and practical circles. However, the strategic theory and practice of the jungle complex caused people only focus on the strategy of representation, while ignoring the essence of the strategy, and thus overlooked the implied value creation behind corporate strategy. At present, enterprises'value not only substitutes profits to measure enterprises'overall operational efficiency, but also to obtain a new allocation of resources, so as to access to new opportunities for the development. Obviously, the business managers must understand the mechanism of enterprises'value creation deeply, evaluate enterprises'overall value correctly, and master the strategy and means to upgrade value, so as to maximize enterprises'value. To this end, enterprises'ongoing value creation has become the best business survival model. Whether the enterprise has a value-oriented strategic thinking? How to create value? How to assess its value? This will be an important theme in modern enterprise management.The full text is divided into six parts: the first part, the introduction. The second part, with retrospect of corporate strategy's development process, point out that the essence of the strategy is to optimize the allocation of resources; analyze the relations of optimization of resource allocation and value creation, and in turn build a unified strategy platform; in this basis, separate the operation of enterprises into two systems: the operating system and the financial system, foreshadowing the parts below.The third part reveals a "customer value– product value– enterprise value" to create a general mechanism from the operating system.The fourth part, through the capital operation in the financial system, display the entire process of the enterprises'value creation; use the discount cash flow method and real option method for assessment of the enterprise value in quantitative analysis. The fifth part, the full text regress to strategy practice; put forward a customer value-oriented strategic positioning, as well as the value-oriented operation and value management, so as to provide reference for practice.Finally, the paper summarizes the text and advance the follow-up research.