Strategy Of Lenovo Social CRM System

There's no doubt that social media and social networking have changed the way of connection and communication between people and corporation. As these technologies are being adopted by people of all ages, all over the world, a whole new audience is able to be reached by any company with Internet access and a social media mix. For businesses especially, social networking has changed the way they communicate with their customers and find new ones, and the way company build long term relation based on the customer value. And then, this paper will concentrate on social CRM strategy combined with Lenovo case, which is one of most important problem we are facing right now. After the rough introduction of status of social media and CRM, I will give an analysis about how Lenovo can to take advantage of social CRM. In the next step, I will present the major influencing factors of social CRM performance including the media budget allocation factor, campaign result and customer response factor. And eventually with the help of the data mining and strategic model of these variables I could figure out the significant factors and bring out some suggestions based on these factors for the digital marketing strategy further development. These approach can not only provide another way to connect with an audience, but also help provide deep insight into their lives, likes and dislikes, wants and needs, and also help to connect with potential customers.