Research On Social Media Marketing Planning Based On The Era Of Big Data

The big data era marked by Internet economy more and more in the data base of the huge opportunities for mining,and social media at this time also began with a huge user resources and adequate channels for rapid development.This paper analyzes the social media marketing strategy in the era of big data,and discusses the development context of this unique media.First of all,the background and significance of the paper,through literature review and analysis of current in the field of domestic and foreign research situation;second,theoretical analysis of this research involved,including big data,social media,etc.;third,analysis of the marketing current situation of social media,including the trend of social media marketing and the existing problems,;fourth,comprehensive analysis and case study as the research object,specific strategies under the big data era of social media marketing,including how to improve the marketing system,how to analyze the marketing risk,how to control the effectiveness of such case,part of the marketing process of Tencent WeChat and daily necessities in the marketing situation of We Chat finally,the conclusion is formed.