Research On The Development Strategy Of Goldsland Holdings Company Ltd.

One of the important measures of Guangdong Foreign Trade Group Co. Ltd's(GFTG's) transition is the integration of 52 enterprises in HongKong and abroad which were belonged to GFTG's subsidiaries in May 2005, and the establishment of Goldsland Holdings Company Ltd. in HongKong which is regarded as the platform of investment and financing, capital operation and developing abroad.Goldsland Holdings Company Ltd.did abundant works on the integration of organization and the establishment of main business which is bunker supplier and oil service at the prophase. However, facing the furious competition in the oil service industry Goldsland Holdings Company Ltd.requires more efforts if it wants to develop more rapidly. So the purpose of this study is to formulate the 3-5 years development stategy and to provide the implementation plan of this stategy after the internal and external environment analysis.Based on the author's practice and experience in the development of Goldsland Holdings Company Ltd., this study analyzes the history and the internal and external environment of Goldsland Holdings Company Ltd.,and formulates the 3-5 years development strategy and also provides the implementation plan through case study and theory analysis. The results are as follows: (1) Goldsland Holdings Company Ltd.will still face more puzzle dom and challenges because of its history and more opportunities than threats; (2) the programming of Goldsland's development strategy needs great thinking and broad view, and its mission should be that we provide energy, and the company should be an all-around energy enterprise; (3) Goldsland's future development requires an investment platform and the implementation of development strategy should be step by step.This study helps to clear the direction of Goldsland's future development and provides the guidance about how to implement in practice. This study also has some references to the development of the same kind enterprises and the chinese-capital enterprises in HongKong.