XGJ's Intelligent Power Management Product Marketing Channel Integration Research

With the continuous development of Science and Technology, rising living standards, electrical equipment in the home and office environments are popular. But bringing with standby power consumption by electrical equipment (in the shutdown or not to exercise its original function resulting power loss in standby mode) caused by energy waste and safety and environmental protection issues are also increasingly attracted attention.2004 XGJ company took the lead in developing mobile intelligent power management, to solve the TV, refrigerator, computer, air conditioning, home theater, drinking fountains, electric bicycles, industrial sewing machines and some other electrical standby power problem. Prior to 2007, XGJ products Yangzhou as production and sales base. But with the rapid development of energy-saving environmental protection industry, intelligent power management products more competitive in the new situation, XGJ company was established in 2007 in Shanghai XGJ sales company, the company's marketing to a new level.In recent years the domestic and international energy-saving, environmental protection, emission reduction, low-carbon deep understanding to promote energy saving and environmental products related to intelligent power management into a better market environment. However, as market competition becomes more intense, intelligent power management business 4P marketing mix product, price, promotion, more and more homogenized. It is difficult to achieve sustainable competitive advantage. Only the core of marketing channels has a unique competitive edge, companies increasingly are concerned about the channel between the increasingly fierce competition. Whoever who controls the terminal have developed rules of voice channels. Therefore, XGJ Company to quickly his intelligent power management devices to the market, the value contribution to society, to provide value, an effective and reasonable marketing channel strategy is essential for business success blueprint.As a combination of theoretical and practical relevance papers, combined with the company's work experience in XGJ, the writer's status with the company's channel board, management team and depth of field marketing personnel in the fierce market competition, XGJ how the company through its own resources to channel integration, channel integration and the implementation of measures to support and channel integration, and maintenance for a practical countermeasures.In the field of marketing, marketing channels, the problem has always been a hot research scholars, research scholars in this field have deep knowledge. However, intelligent power management products such energy saving socket application of integrated marketing channels, not much. This is our current market, the rapid development of energy saving some not match the real. In this paper, anchored collaboration was a win-win, combined with intelligent power management features of the product itself, to XGJ's case, the smart power management integrated marketing channel for applied research. On this point, on how to build energy-saving environmental protection with Chinese characteristics, integrating marketing and distribution strategy has a certain theoretical and practical significance.