A Study About The Excitation From Creative Design To Industry Cooperation's Productivity

Currently, the Chinese local traditional industries encounter bottleneck of development due to the incompetent industrial structure and the gap between energy& labor force and economy's need. The creative industry brings change to the development model of traditional industries by ways of creations and creative design, thus help these industries update or optimize their industrial structure. The creative industry promotes the productivity of industrial cooperation by practicing the creative design.The creative design shows obvious promoting effect on the productivity of industrial companies, who opt to adopting the creative design for their further development. However, the promotion becomes successful not only by the creative design itself, but also by implementing the creativity on every phase of companies and finally reaching up to customers. In this process, the huge potential of companies is developed and great productivity is created. The definition of creative design's stimulation effect comes from the chain reaction of how creative design promotes companies'productivity. This stimulation effect is rich in the characteristics of universality, value increasing, strong penetrating, thus helping firms enter positive cycles of development.Distinctive measures are taken to realize the stimulation effect according to various elements of firms, such as products types, company's strategy and scale. In more specific terms:little companies prefer to collaborate while big guys are in favor of independent innovation. For those largest cooperation with complete industrial line and stable structure, the best way be micro adjustment of the industrial line.At present, the lack of planning for creative design application in enterprises and imperfect social security mechanism, block creative design from working in industrial enterprises. By strengthening the system of management and creating creative design information exchange platform, it will help enterprises understand creative design better and arouse the productive forces. The project of "Shanghai & Taipei Cultural and Creative Industry Expo" theme exhibition design aimed to build information platform for creative design and examined the research by investigation.