Based On The Mode Of B2B E-commerce Network Marketing Strategy Of The Enterprise

With the vigorous development of e-commerce, enterprise management environment from inside to outside all had the profound and great changes.In the traditional product marketing strategy have not meet the practical requirements, as the Internet technology in between the enterprise and customer's promotion, the enterprise must present e-commerce environment thorough study, combined with the enterprise of network technology and market strategy to construct the network marketing strategy.The network marketing is a new marketing mode, and It is in the traditional marketing theory, based on the change of network application by the majority of the virtual enterprise market environment.The market has become a medium-sized enterprise survival and development of important tool.Experienced in the global financial crisis in 2008,2009 in many enterprises engaged in foreign trade business enterprises, especially a huge challenge, economic growth slowed to enterprise's development, and most ropey enterprise can only choose open-source and throttling etc conservative.With the marketing budget cuts and constantly increased restrictions, network marketing advantage more unfold.For China's financial crisis and enterprise network marketing injection new vigor, more and more enterprises want to open a new field in the Internet, at the same time, some new network marketing strategy in the network also started gradually, and appear good adaptability.This paper discusses the B2B e-commerce mode of enterprise network marketing strategy.Based on the analysis of the B2B e-commerce marketing environment, separately from the political, legal environment, resources and environment, market environment, safety and environment and competitive environment in China in detail, combined with B2B e-commerce market status of e-commerce market that future prospects.Based on the analysis of the basic theory of network marketing, network marketing and technical development, summarizes the current our country enterprise network marketing strategies, namely web site optimization strategy, differentiation strategy, the relationship between service marketing strategies and marketing strategy of SEM and other relevant strategies, etc.In this paper, and for four major marketing strategy and the characteristics of the application in the network are analyzed in detail.Finally, the paper from the external and internal security guarantee aspects analyzes how to ensure enterprise network marketing strategy.The innovation of this paper, besides system is analyzed and studied the current network marketing strategies, more important is, by combining B2B e-commerce market at present, the development of B2B e-commerce marketing environment, puts forward the detailed analysis of the new situation, the new development of network marketing strategy for the future, and to construct the new network marketing model established theory basis.