| The implementation of agricultural products network marketing not only can help agricultural products production and managers to quickly obtain the information of agricultural products production and demand,but also improve the market competitiveness of agricultural products,breaking the limitations of time and space in the circulation process of original agricultural products,broadening the sales channels of agricultural products through the Internet carry out online trading of products,and it has unmatched advantages over traditional marketing.It is obvious that the national development center will be transformed from the city to the rural,and the rural e-commerce has become the key of development in recent years.With the development of the information era and the proposal of the national “Internet+”strategy,the agricultural products are playing a more and more important role in the field of network marketing.At present,the systematic research subjects in the network marketing of county agricultural products is relatively few in China.This thesis studies the network marketing of characteristic agricultural products in the county area,taking Yangbi County,Dali Prefecture,Yunnan Province as the research object.By studying the network marketing situation of agricultural products at home and abroad,the present situation of network marketing of characteristic agricultural products in Yangbi County,and the preference of consumers to buy products online,and so on,analyzing the problems existing in the network marketing of characteristic agricultural products in Yangbi County.According to the existing problems and consumers' preference for network marketing of agricultural products,combined with the actual situation of Yangbi County,it's proposed that the network marketing strategy of characteristic agricultural products,such as optimized products,precise positioning,united and symbiotic and combination with city marketing,which can be adopted. |
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