The Research On Development And Utilization Of The Ancient Towns Tourism Resources In Western Hunan

The essence of old town lies in "ancient", namely its unique culture.The ancient town can let us understand a taste of historical and cultural atmosphere and feel the natural humorous interest and quiet simplicity of character and style, and it is ascendanting. At present, it has become a scenic area except for the main urban tourist destination in China.Because of history of the development of water transport and the special geographical location, the territory of western Hunan still kept a large number of ancient towns, resources of these are particularly rare for their high resources taste, a long history, and preservation of intact. These ancient towns constitute a beautiful picture of western Hunan thousands of years deep in history and culture, as like as Valley Orchids, will become one big bright spot of the future tourism development of western Hunan.This paper, on the basis of summarizing the ancient town and tour resources, firstly analyzed and defined the related concept of ancient town, then set history, popularity and influence as a standard to determine the object of study in this article, ten ancient towns are as follows:Tuojiang ancient town, Furong town, Liye ancient town, Xichehe ancient town, Biancheng town, Pushi ancient town, Qingshuiping ancient town, Qianling ancient town, Longtan ancient town, Jiangya ancient town, etc. Based on this, the ancient towns of western Hunan are divided into landscape places of interest, folk ecology, film base, and culture display four types.Secondly, this paper put forward the classification of tourism resources and evaluation methods which is fit for the ancient towns of western Hunan by analysis of integration of their tourism resources and be combined with the characteristics of ancient towns. The tourism resources of ancient towns of western Hunan are divided into landscape culture, building culture, history culture, folk customs and literature and art, and they are rated by the establishment of tourism resources evaluation model.The result shows that Tuojiang and Liye ancient towns are fifth tourism resources of specical grade, Furong town, Xichehe, Pushi, Jiangya ancient towns are fourth tourism resources, Biancheng, Longtan ancient towns are third tourism resources of eminent grade, and Qianling, Qingshuiping aicent towns are second tourism resoures of common grade as their aicent visage are strongly destroyed. Thirdly, by using of SWOT analysis method this paper analyzed the status quo and existing problems in tourism resources development of the ancient towns of western Hunan.Analysis shows that the tourism resources development has many advantages and opportunities, with both opportunities and challenges at the same time.This paper also analyzed the tourist market by field questionnaire survey of western Hunan ancient towns.Finally, this paper advised the concept of the tourism resources development and utilization of ancient towns of western Hunan. Based on analysis of its development principle, this paper put out the general idea, the development model, the development of measures, and probiems of it should be noted, with a view to providing suggestions for the tourism development of ancient town of western Hunan.