Nostalgia Of The Ancient Town Tourists & Ancient Town Development

China is rich in resources of ancient towns. The style of Jiangnan ancient town is gentle, but ancient towns are full of folk customs in Southwest China. The ancient towns in Lingnan combined the style of China and western, but those ancient towns are more magnificent. These ancient towns witnessed the development course of China civilization and played a multiple roles. They also have various functions. Today, with the development of world leisure wave, tourism status is increasingly improved. More and more ancient towns go on the path of tourism development.With the continuous development of ancient towns, old houses and old streets in ancient towns are being changed or damaged. The contradiction among local residents, tourists and developers is more serious. To this, some scholars put forward the protective development. There are many positive discussion and attempt, which also made some achievements. But the development often entangled in surface "protection" or "development", which was ineffective. To this, Liu Deqian explicitly pointed out that tourism activities itself does not bring the destruction of tourism resources, the reasons for causing some unhealthy phenomenon are more rooted in tourism developers wrong tour operation decisions or behavior. And tourists'behavior always profligacy and this was the turbulent misreading of tourism demand.For tourists are concerned, town has not just a visual consumption, but also rich in historical legend, folk customs and rich ancient ruins. Ancient town tourism is comprehensive consumption that tourists can have sightseeing, leisure and experience. Through town tourism products, the tourists can go after more than just a simple multifarious entertainment or learning knowledge, they also can pursue a deep feeling of "home".Under current situation, this study analyzes the relationship between ancient town tourism and nostalgic experience in-depth. This paper use chain theory as the guider of research. Then this paper uses the "attributes - results - value" as research chain. Through continuous research probes the core demand of ancient town tourists. At last, this paper will provide work ideas to interest groups which are related to ancient town tourism.