Research On Tourism Websites Of Hunan Ancient Town

This paper takes Hunan ancient town tourism website as the research object. Author comprehensive collected the data from ancient town tourism web site of Hunan province. By using data statistics and information content analysis and other methods, analyzes development situation, type and positioning, website construction, content and planning, operation and extension and other content of the ancient town tourism web site. On the basis of comprehensive analysis on the Hunan ancient town tourist website, author selected several worth topics for next discussion. Therefore, found and analyzes the problem in the process of development, the emergence of new tourism website marketing methods and communication value in developing tourism web site of the ancient town tourism web site in Hunan.The author analyzed emphatically several issues, such as tourism website homogeneity phenomenon, web services and ancient town yourself travel, network tourism marketing and branding, local historical and cultural resources protection and promotion, etc, and draw the following conclusion: Firstly, we should use network to transmit ancient town tourism. For small, local tourism development, the visibility of the ancient town is relatively backward. They can use network platform vigorously develop in restaurants and self-help founded personal travel web sites. Secondly, combine "the ancient town" with "fashionable”tourism website, traditional tourism product sales and emerging tourist e-commerce by using the Internet web site construction. That will give the ancient town tourism website personality content tags. Thirdly, new media such as group purchase website can be used to tourism product marketing and molding product brand. Forth, push-of "culture brand" by website, mining "old street, old town, monuments "and" celebrity, name, famous food, "through the network media promotion historical and cultural resources of ancient town. Fifth, new media technology, MicroBlog, which collected tourists interaction and communication, video transmission, picture tourist destination information and communication, scenic spot introduction and so many kinds of media function, should be well used to promote the tourism web business.