The Game Analysis Of Developer With The Government And Consumer Based On The Perspective Of " The New Policy Of Real Estate"

In the development of economic,real estate industry plays a decisive role, with some important features sucn as strong correlation and motivating, and so on. So all countries pay special attention to it. However,2010 is an unusual year for the real estate market in China. Because the real estate industry is facing serious regulatory policy. From the beginning of 2010, the government introduced a lot of new real estate policies to suppress the real estate. This year compared with 2007 should become the "policy year" Facing the new policy which might change every day. Real estate developers need to change their strategies without rigid. They should face the new policy more flexible. In addition, the change of policy will affect consumer psychology in a certain extent. It will influence the development of the real estate market. Specifically speaking, it will have some impact on product design and sales strategy. Therefore, it has vital significance to study real estate developers' strategy,which may not only indicate the direction for the company of real estate,bute also establishes good model for other conpanyes.This paper start from comparing the real estate policy in 2010 with the policy in 2007. Through the comparison, we can get the differences between these policies from consumer psychology, changes in the market, volume and many other aspects of this industry. Then we can make coping strategies to deal with changes. This paper mainly based on the theory complete information static game, game theory is mainly used analysis the game strategies for developers who in the face of the real estate market environment and the policy of consumer psychology changes.Structure of this paper roughly as follows:Capter One presented the background and significance of the article and gives the framework and innovation of this research.Capter Two is literatrue review, I briefly introduced the reaserch status with game theory at home and abroad about real eastate industry and briefly introduce the gamg theory.Capter Three is for the definition of the real estate industry and briefly summarizes the real estate industry's status and function in the national economy.Capter Four is the interpretation of the new policy of real estate in 2010. It mainly based on comparing with the policy carried out in 2007.In Capter Five, I interpret the dice game stragety coping with the change of consumer psychology and the change of government policy.Chapter Six is the conclusion and outlook.For the established reaction of government and consumer, the conclusion is: developers'strategy should be mainly take land, product sales and speed up the money collecting speed.Besides, developers should be well play a psychological preparation of protracted war. Revive the estate enterprise brilliant keep youth and vitality for ever.