The Innovative Enterprise Culture, Promote An Enterprise Competition Ability

In the tide of economic globalization, our company is experiencing an unprecedented challenges and the pressure of competition, how to effectively improve the competitiveness of enterprises in our country, makes the enterprise to survive in the intense competition, is becoming all enterprises must face up to the major issue. Facing the increasingly fierce competition and challenges. Enterprise culture is enterprise's survival and development of the important strategic resource, constitute the competitiveness of enterprises, the most basic and decisive strategic elements. Any enterprise wants to win in the tide that sit at the existing enterprise culture and once and for all. To adapt to the new environment and new, unceasingly for the enterprise culture infuse new blood, has become an enterprise competitiveness, and enhance the vitality of important choice.Through the analysis and research on the background of knowledge economy enterprise culture construction is the important role of competitiveness, and puts forward how to use the enterprise culture of reform and innovation, creating can improve the competitiveness of enterprises to achieve enterprise culture, by using the purpose of improving the competitive culture.This is divided into four parts.The first part is introduction, mainly introduced the research background, research status and research at home and abroad with theoretical and realistic significance. Also summarizes the research methods and main content.The second part as enterprise culture and the competitiveness of enterprises, first introduction to the theory of enterprise culture connotation, structure and function of enterprise competitiveness, the meaning and structure based on the theoretical and empirical analysis, from the Angle of enterprise culture construction and explain the relationship between enterprise competitiveness, puts forward the enterprise culture is to promote the competitiveness of enterprises, and to improve the competitiveness of enterprises and enrich the content of the enterprise culture. How about the enterprise culture, the author to improve the competitiveness of enterprises from the enterprise culture enterprise supervision and restraint reduce cost, the enterprise culture influence enterprise long-term performance, the enterprise culture is the development of the enterprise, and enterprise culture, endogenous motivation for the success or failure of enterprises, this paper discusses four.The third part describes the enterprise culture construction in China, and as a representative of the manufacturing enterprises competitive situation. This section is mainly analyzed combining with actual situation in the process of enterprise culture construction in China, the problems and reasons, Also USES the newest data analysis, compared with foreign enterprises in manufacturing enterprise in China as a representative of the advantage and development of the restrictive factors.The fourth part is the policy Suggestions, in front of the theoretical analysis and practical analysis, and on the basis of further reveals created based on the competitiveness of enterprises is the important significance of enterprise culture, and puts forward how to establish enterprise facing knowledge economy based on the competitiveness of the enterprise culture, thus the countermeasures for the development of Chinese enterprises. As the key section, the author respectively from the enterprise culture construction is the precondition of the construction of enterprise culture and the principle of choice, and the start of the construction of enterprise culture, and how to guarantee operation aspects of the construction of enterprise culture, to solve most of enterprises are facing the predicament of the construction of enterprise culture, and how to improve the competitiveness of the study. As in the last part of the paper pieces echo also from different angles expounds how the enterprise culture is the influence of enterprise competitiveness.Based on the basis of existing research, results in the following several aspects, and strive to make innovations. 1 based on research in the process of enterprise culture and the enterprise culture is not only limited company, corporate social culture system, the enterprise culture into the social culture system research, not only relaxed research vision also makes the enterprise culture construction enterprise with its more, more targeted.2. Using the latest data analysis, compared with foreign enterprises in manufacturing enterprise in China as a representative of the advantage and development of the restrictive factors.3 the author respectively from the enterprise culture construction is the precondition of the construction of enterprise culture and the principle of choice, and the start of the construction of enterprise culture, and how to guarantee operation aspects of the construction of enterprise culture, to solve most of enterprises are facing the predicament of the construction of enterprise culture, and how to improve the competitiveness of the study.Deficiencies:1.Article the content, from theory analysis, by, some examples of enterprise culture, to promote the enterprise competitiveness of the main problems in the literature analysis is conducted on the basis of investigation, and not in the future, will be in the study.2 on the competitiveness of enterprises based on the construction of enterprise culture is our market economy construction and international standards, the problems appeared in the process of enterprise culture construction with simple problems or simply to improve the competitiveness of enterprises have their particularity, compared to question the problems they are very extensive. Therefore, in the paper are still not thoroughly in or omissions, it still needs to improve.