Location Arrangement Research Of Logistics Distribution Center On The Basis Of Customer Satisfaction

With the acceleration of world economic integration, the rapid development of science and technology and of the establishment of socialist market economic system, the logistics industry as the country name in the economy of an emerging industry in the new century China will become the new economic growth point. Currently, from the central to local as well as many companies have a keen awareness of the market has been the logistics as to enhance their core competitiveness and improve the market competitiveness of the important tools to integrate the concept of modern logistics, modern logistics business model and advanced technology into the country, local economic development and enterprise management and operation into. At the same time, rapid economic development but also to the development of e-commerce and chain upward trend. To the individual consumer needs,fine direction. Faced with increasingly fierce business competition, customer satisfaction, in the modern logistics and distribution has become increasingly important, and the level of logistics and distribution companies directly affect the level of service to its customers, which are centered on the transportation logistics and distribution activities for the proposed a higher demand. Therefore, the introduction of the concept of customer satisfaction to the logistics distribution center location problem, through the establishment of the relevant analysis algorithm based on the decision-making model of customer satisfaction, as much as possible to ensure that services and facilities Location of the strategic objectives and business goals, consistent with the expectations of our customers Distribution Center will be an important direction.This paper studies a large number of domestic and international logistics and distribution facility location model and algorithm based on the means of system analysis to be taken, qualitative and quantitative methods combining theory and models and use, methods and applications of integration, from the customer point of view of their satisfaction, customer satisfaction research based on the distribution center location problem. By using AHP to model and solution to the enterprise level to provide customer satisfaction from the distribution center location to consider the decision making, so that enterprises in the distribution center site selection decision-making more flexible. This article is divided into six parts, each part as follows:First,Introduction. Proposed research background and significance, by referring to a large number of domestic and international research literature, learn the location of a number of methods proposed in the literature, some of the location and distribution methods have been summarized and summarized, in this based on some extension of for this article based on customer satisfaction and distribution logistics facility location model to lay a theoretical foundation.Second, the distribution center location of relevant content. Includes an overview of the main distribution center, distribution center location of the goals and principles, distribution center location model and the distribution center location of the common methods of introduction. Distribution Center to facilitate everyone from the distribution center location model and methods to a general understanding, which can be more profound understanding of the back of this paper, the contents of three parts.Third, customer satisfaction research. First elaborated the definition of customer satisfaction, analysis of the location of the factors that affect customer satisfaction; customer satisfaction and then give a specific mathematical function expression:the linear function of customer satisfaction, customer satisfaction convex function, cosine distribution customer satisfaction function; Finally, the study site based on the need for customer satisfaction.Fourth, the AHP research. Thesis using AHP to solve the model constructed site, so this chapter focuses on AHP level analysis, including the AHP definition, the basic idea, specific implementation steps, and based on customer satisfaction through the AHP degree of the advantage of location modeling. Especially AHP to establish the model, matrix structure and consistency of testing and other key issues to be detailed, as in Chapter 5 of the model solution lay a foundation. Fifth, based on customer satisfaction,distribution center location model and analysis solution. In the fifth chapter of AHP was established on the basis of maximum customer satisfaction as the objective function to the location of the factors that affect customer satisfaction for the constraints of the model; and by constructing a matrix solution and the consistency check, be analyzed results; then evaluated to determine the results of alternative policy options; finally made the logistics costs based on modeling and solving the hierarchy, and with location-based model of customer satisfaction were compared.Sixth, Summary and Outlook. Paper summarizes the results of research and innovation, reflected in the guidance of its logistics facilities of logistics enterprises in the role of the planning process, but also pointed out the inadequacies of the paper, and the future direction of further study.