Research On The International Market Of The Wild Edible Fungus In Yunnan Province

The wild edible fungus in Yunnan province has entered into the international market with the economic globalization. But the industry abuse have gradually turned up when came into the international market, in some extent, which have prevented the development of the wild edible fungus in the global market. Research on. the international market development of the wild edible fungus in Yunnan province could consolidate the original market, but also get the new international market share, which can be further increasing the corporate profits and enterprises'competitiveness and market share in global market, and play a very important role in the development of whole wild edible fungus industry.This essay firstly introduces the background and meaning of the research topic. Secondly, the wild edible fungus resources and the market value are analyzed as a good groundwork for the development of international market strategies. This essay analyses, the current exportation and product exploration status and problems of the Yunnan wild edible fungus, and the competitive condition of European, Asia and America, and three markets be subdivided for the final objective market selecting as the sales territory. Using the 4P international theory, and put forward some concrete method to product, price, place, promotion and other strategies to develop the Yunnan wild edible fungus. This research aims to provide some constructive suggestion for wild edible fungus enterprises and related government to consulting.