An Empirical Research On The Relationship Between Environmentally Friendly Operations And Financial Performance On The Firm Level

Enterprises as a carrier of social and economic development, do promote economic development and at the same time also cause a series of environmental problems.In the current, sustainable development strategy increasingly accepted by the people, enterprises must assume the responsibility of protecting environment, with changing business strategy and environmental-friendly operations. But enterprises as economic entities also need to achieve economic efficiency. Whether strengthening environmental management and economic performance are contradictory has not been effective confirmed. Confirming the relationship between the two can contribute to the pace of environmental management and create a favorable external condition for sustainable development of the enterprises.Based on the literatures, we find two views:One is the traditional view that environmental management will increase business costs, and reduce economic performance; The other is the Porter's view that environmental management can improve the competitiveness of enterprises, enhance the enterprise's economic performance. This study is based on Porter's point of view, to study domestic manufacturing enterprises, and referring the view of environmental management, determine the indicator of enterprise environment-friendly operation, green design, clean production, green marketing, green supplier management and environmental management systems; financial performance is measured from the cost, profit, market share. And MBA classes are the sample. Using SPSS software analyzes the relationship between environment-friendly operations and financial performance of enterprise with the factor analysis, correlation analysis and regression analysis. The conclusion is that green design and clean production can effectively improve enterprise financial performance; green marketing can set a green image to increase their market share; the relationship between green supplier management and environmental management systems and financial performance have not been confirmed, because the size of the business, the quality of staff and other factors not related to this article, so further research needs in the future. From this study we can learn an environment-friendly operation is the trend of the times and is necessary for enterprise development, it can improve the enterprise's financial performance and achieve sustainable development of enterprises.