The Analysis Of Stakeholder Value Of The Auto Industry Based On Environmental Performance

ABSTRACT:This paper starts from the increasing severe environmental problem, explores the effects of the environmental performance on the highly development of the auto industry, and focuses on the function of the environmental cost internalization to the auto development and promotion. For this, the paper combines the theory of stakeholder, studies the effects of the environment-friendly auto vehicle on the stakeholder value from the perspective of manufacture enterprises, consumers, and government. Firstly, on the basis of the review of the existing theories and research achievements, the paper states the necessity and importance of government control through the elaboration of the development model of the environment-friendly auto vehicle, especially in the initial stage of the environment-friendly auto vehicle. Then constructs theoretical model and starts the value exploration of the enterprises, consumers, and government concretely, through comparing each factors which affect the value of enterprises, consumers, and government before and after choosing the environment-friendly auto vehicle. In addition, the paper uses the added value as a judgment basis to analyze how enterprises, consumers, and government to make decisions. On the basis of the above theoretical analysis and model, the paper sets the new energy vehicle development and promotion of one company as an example, to analyze empirically the effects of the environment-friendly auto vehicle on the stakeholder value when take environmental performance into consideration. Finally, the paper proposes some reasonable suggestions, so as to promote the scientific development of the auto industry in our country.