Study On Industrial Economics Of Layer Industry In Hebei Province

Hebei Province, that has a long history of laying hens, is one of the traditional province of laying hens. In recent years, layer industry in Hebei Province has been into adjustment and stable period. The growth rate in laying hens on hand gradually decreases and the growth of the egg production is slow. Layer industry's contribution to the livestock and agriculture show a downward trend. Therefore, analyzing the layer industry in Hebei Province, putting forward the workable policy and proposals for all sectors problems, has a very important theoretical and practical significance in promoting the healthy development of Layer industry of Hebei Province.The market structure, market behavior and market performance in production, processing and marketing links are analyzed by adopting industrial organization theory in this paper.Through the industrial organization analysis in egg produce link, it can be concluded that the laying hens industry of Hebei Province is low in market concentration, poor in scale economy, small differences in egg production, low barriers to entry and relatively high barriers to exit. Besides, the barriers to entry and exit will rise with the improvement of modernization of laying hens industry.The market behavior of egg farmers has the characteristics of imitativeness, empiricity and coexistence of conservative and the novelty; besides, the market behavior is greatly influenced by the farming scale, technology level, financial level and cultural quality of laying hens farmers. The performance of layer breeding industry is relatively low due to the threat of disease and the influence of farming methods and technology selection behavior.Egg processing is very important to the development of layer industry.In egg production of Hebei Province, less than 5% of the eggs are processed, and others are consumed in the form of fresh eggs. Egg processing industry in Hebei Province is still in early stage of development, and it is an important factor to constrain sustainable development of layer industry. On the basis of the analysis of market structure and market behavior in egg processing industry in Hebei Province, it can be concluded that the egg processing industry is small in general produce scale and low in production differences, processing technology and innovation degree. It should be pointed out that the implementation of vertical integration of the egg processing enterprises can strengthen their initiative in market competition.Marketing link plays an important role in the development of layer industry in Hebei Province. Through the analysis of the structure, organization degree and market behavior of marketers, this paper points out that the construction of marketing channels of egg products in Hebei Province is not perfect, the level of marketing is low, and the methods of marketing are backward. Some modern marketing mode like order breeding and chain management and modern marketing methods like trade on line, agent transaction are still in initial stage.To promote the further development of layer industry in Hebei Province, this paper proposes that the laying hens breeding should perfect its family breeding mode, improve scale economy in layer industry, guide the breeding farmers standard and green produce, enhance organization degree of breeding farmers and promote sustainable development of layer industry.In the eggs processing, it should greatly develop the processing industry, construct and perfect further processing system of eggs production, establish produce and sale integration system, strengthen the quality and safety monitoring of egg products and promote orderly competition of egg products processing enterprises. In marketing, it should establish product standardization and grading system, enhance organization degree of marketing enterprises, carry out online marketing and e-commerce strategy and promote the construction of marketing system of layer industry.