Status Jinan International Tourism Exchange Fair And Development Strategy Status

With the rapid development of the tourism industry, tourism exhibition highly valued at home and abroad has become an important part of the tourism industry. Although the Jinan International Tourism Exchange Fair has developed rapidly in recent years, but compared to the world's leading tourism exhibition, there is a big gap. If Jinan International Tourism Exchange Fair becomes the highly competitive industry, a world-renowned tourism exhibition brands, raising professional standards, improving the innovation system, increasing the international competitiveness of the Jinan International Tourism Fair will be the unavoidable challenges. So the research and analysis on Jinan International Tourism Exchange Fair is theoretically and practically meaningful.The papers refer to relevant researches including stakeholder relations, the sustainable development of tourism, tourist marketing, exhibition marketing theory and research and discuss the development present situation, development prospect, development countermeasure. The papers are based on the present situation of Jinan International Tourism Exchange Fair and analysis tourism exhibition resources, products, market and so on. Finally, the papers give some advice on practical tourism exhibition organization according to development prospect and possible difficulties of Jinan International Tourism Exchange Fair.The papers give a idea about mechanism innovation for Jinan International Tourism Exchange Fair according to running mechanism analysis, operation mechanism innovation, function mechanism innovation, integration mechanism innovation and scientific mechanism innovation, five aspects. Meanwhile, it points out the development countermeasures of Jinan International Tourism Exchange Fair and trys to seek the rationality on development under the innovation mechanism.There are shortcomings in theoretical supporting and I will improve in the future research.