Study On The Development Present Situation And Countermeasures Of Chinese Outbound Tourism

Nowadays, traveling abroad is no longer a less popular tourism projects, but gradually evolved into the people a kind of new economic and cultural phenomenon, and become a new type of consumption, but also become a new economic growth point. Due to the rapid growth of economy, the constantly improving standard of living, more easier to travel abroad policy and the increase of leisure time, people to travel abroad, zero distance feeling exotic culture and custom is no longer a small number of people traveling way. Outbound tourism can not only make local residents in our country and foreign people have more communication opportunities, increase understanding each other and push in the different countries and regions and the harmonious development of our country, but also enriched the Chinese people in the process of tourism experience, and growth in other ways can the experience and knowledge of the people. The healthy development of outbound tourism marks has already entered the development of tourism industry in China, it is not only the basic law in the normal development of tourism industry, and the development of our country and international developed countries on the path.Based on "Study on the development present situation and countermeasures of Chinese outbound tourism" as the research object, using comprehensive analysis, statistical analysis and literature study, on the basis of the theory of consumer behavior theory and tourism system, discussed the our country the development of Chinese outbound tourism, outbound tourism industry development present situation and trend, and discusses the positive role of outbound tourism development in our country, points out the problems existing in the development of at the same time, including outbound tourism product homogeneityphenomenon serious, the market management chaos, service quality is not high, the negative impact of bad tourist behavior on Chinese image, outbound tourism supervision is not enough. According to this, this paper puts forward innovation outbound tourism products, improve market segmentation, to provide quality services, improve the quality of the tourists themselves, strengthen the government supervision, coordination management mechanism and so on four aspects. This paper select Shandong province to empirical research, SWOT analysis, from the development of the strengths, weaknesses and opportunities and challenges facing the in-depth analyses of the outbound tourism status quo and existing problems; Therefore, in order to promote sound development of the outbound tourism market, this paper also puts forward the feasible countermeasure:first, from the government guidance, enterprise management, industry management three angles to promote the development of outbound tourism in Shandong province, The second from the macroscopic Angle to promote the development of Chinese outbound tourism market, The last to summarize the full text.