Research On Building Industrial Corporate Image Based On Sensory Experience

User-centric experience economy is an aesthetic economy in essence. In this economic context, the importance of corporate image is emphasized. Corporate Image, product and marketing are considered as the axis of enterprises in market competition. At present, the field of art design, the research of Corporate Image building is based on aesthetics, according to consumer goods enterprises, taking Corporate Identity System (CIS) as a theory. The market capacity of Industrial enterprises is four times as the consumer goods enterprises', but the research on Industrial enterprises Corporate Image is relatively weak, therefore, this subject need more in-depth study. This papers attempts to establish the paradigm of industrial enterprises Corporate Image building from the perspective of art design, using the CIS and the original theoretical system, the latest sensory experience, and even the theory of marketing and other disciplines.Chapter II analyzes the elements of sensory experience; "subject-specific" and "style uniform" in corporate image building basic on multi-sensory experience. Chapter III describes the new content under the CIS, in particular, VIS (Visual Identity System) from the evolution of visual recognition to identify auditory, tactile recognition, multi-sensory taste recognition identification system (Multi- sensory Identity System).Chapter IV analyzes the characteristics of the industrial enterprises; summarizes five principles, such as rational input; internalization; integration; inter-bit transmission; long-term planning. The" internalization "and" inter-bit transmission" are the innovation. These principles are analyzed in chapter five.Chapter VI tries to establish the principles and specific CIS paradigm for industrial enterprises Corporate Image, through the new concept of CIS, such as MIS and BIS and multi-sensory image identity system, which are analyzed especially for Industrial enterprises in the above.Due to the limited time and academic ability standards, the points of this papers remaining flaws, looking forward your correction.