The Research Of Sensory Elements Of Yacht Brand Image Design

In modern society, yacht industry emerges in major cities gradually and isdeveloping very rapidly. However, the yacht is not a product that ordinary people canconsume. It represents a new type of high-end and fashionable lifestyle. Therefore, inthe sale process of yacht products, the yacht brand image must make high-end designstrategy for the target user groups to maximize their multi-faceted experience, thusforming a loyal brand relationship. Given the important role of brand image design inyacht product promotion, this thesis will combine sensory design elements to studyyacht brand image design from the relationship between the consumer and branddesign, focusing on vision, hearing, olfaction and touch those four aspects of sensesto explore a more innovative and emotional experience in the brand image of yachtdesign.Although there are many yacht brands, sensory elements embodied in theexisting brand image design is mostly limited to visual performance. Even thoughsome yacht company will launch a special promotional video to create visual effects,the sense of smell and tactile aspects of the design is still very small. Thus, combiningwith the existing problems, this thesis will make a series of ideas and theoreticalstudies of sensory elements in yacht brands design, focusing on analyzing the specificuse of sensory elements and presenting the highlight of sensory and emotional designbrand in yacht design, which can bring some inspiration for future designers.Firstly, the thesis researches the background, purpose and meaning, currentresearch and research methods of the subject, laying the foundation of the wholetheory and background. Secondly, the thesis describes the basic content of yachtbrand image design, and defines the concept of brand image, and determines thecontents of the yacht brand image design. Again, the thesis gives a deep analysis ofbrand sensory design philosophy of yacht design from the sensory recognition,sensory memory, sensory synesthesia and sensory transmission respectively toelaborate yacht designs sensory brand value. It researches the content of visionvisualization, three-dimensional hearing, olfactory context and tactile experience inyacht brand image and sensory design. Then, on the basis of sensory theory, the thesismainly from the four aspects to elaborate vision, hearing, olfaction and touch visual, focusing on the full combination of sensory elements design and brand integration,thus to create a greater sense of yacht brand system experience, and ultimatelyrealizes the sense enhance of yacht brand image design and creates integrativeemotional experience of different sensory.