The Application Of Sensory Design Concept In Experiential Marketing

Sensory design award-winning combination of product functionality to copewith their case number, in the pursuit of great aesthetic background, showing theform of products in the past has caught up the demands of contemporary aesthetictrends and ideals of the masses."Sensory experience" design philosophy is basedon users new design concepts and design methods for the center, it is a beneficialway to solve the "people-oriented" design philosophy. Currently on the "userexperience" design philosophy is still in the initial stage of research, only innetworks and information technology has been studied. For product design andcatering areas covered brand research design is less use.From experiential design perspective, around the "sensory promote the emotionalexcitation" innovative ideas into product design Expand explore discussions and theuse of the subject I graduate during a read specializes conducted case studies, fieldtrips Shangri-la, the local area cultural characteristics of the product werecollected, and choose to design fungus experiential theme restaurant "cloud Fungi"as a creative inspiration, after the completion of the relevant field elegant anddata collection, there is a reference from which to explore the value of itsexperiential marketing operations sensory design approach, and then on this basis,to carry out sensory experiential marketing work, the theory blend into the actualproject, the last of Sensory Design in experiential marketing in-depth and thoroughanalysis, and by After the planning process, the customer experience feelings andquestionnaire reports summarizing infer the "experience design work can learn fromexperience the way the idea of" species. Inheritance and development are inseparablewhole conduct, innovation should be based on the tradition of the classic have becomeclassics, promote the use of constantly being down, it should also promote itstransformation into innovation and confidently solve problems.