Research On Strategic Choices Of High-tech Enterprises Facing Technological Change

As science and technologies are rapidly developed, faced with high-tech enterprises are more and more fierce competition. Once the technological structures what they depended on changed, firms may lose competitive advantages, however there are new opportunities in the new environment. In every fields of high-tech industry, the developing formal and traces of technologies are distinctive. Consider to these factors, enterprises need to construct unique strategies correspondingly. Especially, when their complementary assets are of great difference, the strategic choices may vary a lot. Under this guide lines, this paper mainly complete few research as follows:(1)After a comprehensive study of theories about disruptive innovation and radical innovation, this paper made a summary of the meaning of technological changes and produced a measurement indexes from respects of technology and market, with latent variables named radicalness of technology and disruptiveness of market.(2)Technological change, strategic orientation and corporate performance were put into one Structure Equation Model analysis system, introducing complementary assets as dependents and regulated variable.(3)Radicalness of technology is greatly connected with strategic orientation, but disruptiveness of market not. Marketing complementary assets affects strategies obviously but productive complementary assets not. Market-oriented strategy have positive effect on corporate performance, but technology-oriented strategy not.(4)Strategies under technological change are mostly the same within two respects of control variables:fields and ages. But the longer a corporation survived, the more they invested in research and development.(5)The distinctiveness of complementary assets decides enterprise's strategic orientation under different background. To corporations with high professional CA, they would make more effort on technology strategies under great market disruptiveness, and more effort on marketing strategies under great technological radicalness. However, to corporations with fewer CA, they would pay more attention to the changing environment and make respective environment-related strategies with technology and marketing.