Research On Path To Obtain Competitive Advantage By Non-market Strategy

With the development of the world economy, the law of market competition has been increasingly changed. The strategic of enterprise in competitions become ever more diverse, and they are not just confined to the competition of the price and quality. The traditional theory of the enterprise strategic is surrounded by "the market" as the core of the research. The modern theory of the enterprise strategic increasingly values "non-market" concept, which has already put "non-market" concept in the market competition of enterprise and becomes the important strategic. Many the researchers of strategy management have started to interest in "non-market" strategic. According to researching on the importance of the influences of non-market factors on strategic policy, the research of non-market strategic have gradually started and been completed increasingly. While the enterprise completing each development to the benefit maximization, it sometimes plays unilateral function, and it sometimes in common occurrences function to realize. In certain industries, possibly through non-market strategy, the enterprise can realize more benefits. Therefore, studying the strategy of enterprise non-market becomes increasingly important topic.This paper describes game theory, resource dependence theory, system theory and transaction cost theory in the non-market strategy and analyzes the domestic and international research status of non-market strategy. In the third chapter, the key is that, according to the three years data from 2007 to the present we use social research methods combined with statistical sampling of the relevant knowledge including markets and non-market behavior of the most strong world 500 enterprise, including dealing with data, the inspection of reliability and validity, and frequency statistics, and finally get the conclusions of competitive impact positively on firm performance of enterprise features of non-market behavior. Then, in the forth chapter we take further studying non-market strategy impacts on the enterprise from two angles. The first angle is the political perspective, using resource dependence theory the non-market strategy for enterprise were divided and were studied by the reality case; the second angle is an ethical perspective, by the same method of case analysis the social responsibility behavior of the enterprise is researched on the Wanxiang Group. At last, this paper gives many suggestions of non-market strategy in the enterprise. The research results give the important reference meanings, that is how to formulate reasonable non-market strategy of the enterprise, and provide the theory basis for its development.