PMX 's Competitive Strategy Analysis In Chinese Market

Shanghai Powermax Technology, Inc. was established in2002. The registered capital is76million. It is the enterprise mainly contribute to designing, producingand sales of different kinds of industrial sewing machine servo control systems. It supplied control unit, products, after-service and technical support for sewing machine manufactories.The electronic control field of China Sewing Machinery Industry has entered the fantastic developped age since2000. Powermax relies on its technological advantage and business strategy called stable quality and service leader, dominating the higher position in electronic field of China Sewing Machinery Industry.With the industry structure adjustment and expansion of other domestic enterprises, how does Powermax improve its strategy and meet other competitor’s chanllenges?This Article firstly make the analysis from external enviroment of Powermax to point out that Powermax is now in the developping period of economic atmosphere. Secondly, its indicate R&D and scheme is the key competitiveness how to catch the external opportunties as well as how to handle threatens from internal enviroment of Powermax. In conclusion, this article focus on Powermax strategic option and execution, providing a series of system solutions in the future.