Influence Of Advertisements On Chinese Consumption Culture In The New Century

With the economic development, the increasing income of Chinese people and the stronger purchasing power, the consumption culture in modern society expends fast and performs unprecedented changes. The most outstanding change is that the changing from materials consumption to spirit consumption, namely the changing from functions consumption to symbol consumption. It is the advertisements that count so much in the revolution. Since people have a better and better life, they are no longer satisfied with the consumption of the basic materials. They begin to pursuit the symbols of the products. Advertisements give the impetus to the development of symbols'consumption. At the meanwhile, the symbols'consumption has great influences on the strategies of advertisements.This paper will have a further discuss and study about the influences of advertisements on Chinese consumption culture. It is separated by the new century. This paper will compare the differences of Chinese consumption culture before and after the new century and analyze the reasons, phenomenon and trends of the changing. There is not any concrete analysis about the influences of advertisements on Chinese consumption culture.From Jean Baudrillard's symbol consumption, this paper tells the trend that Chinese consumption culture is turning from function consumption to symbol consumption. It contributes to advertisements mainly. Besides the analyzing method of symbols, the paper will also present the phenomenon through the related data and research which can make it more persuasive.