| Network economy in the context of the global rise not only opened a new era of economic development, and it has brought from the production method to lifestyle huge transformation, especially greatly influenced the features of competition, nature and mode of enterprise created a new competitive space-network economic platform. In this platform, the Internet company should follow the competition rules, face how the internal and external environment, how to choose and implement appropriate competition strategy, this study not only for network economy platform of Internet businesses is very important, also accord with international economic law of development of our national economy, for the development and improvement of international competitiveness has important significance.This paper mainly focuses on the theoretical analysis and related economic theories through the network, enterprise strategic theory, the competition strategy theory, this paper puts forward the customer oriented standard competition strategy selection and implementation is meet the future network economy development regularity and Internet enterprise development trends. Using PEST and SWOT method from internal and external environment of network economy development of Internet businesses made strategic analysis and selected the standard competition, the several main competitive CS strategy guide the alliance strategy, standard competition as well as products mainstreaming strategy selection and implementation of network economy Internet enterprise competition strategy selection and implementation is studied, based on the development status and tecent company for its competition strategy selection and implementation countermeasure systematically studied, especially in the implementation stage, combined with earlier theoretical analysis, puts forward the customer demand, actively explore the lock Internet market; Building strategic alliances, realize the inter-communication; Strengthen product mainstreaming, pay attention to the core technology innovation three ways. Hope that through this study, not only can well validation network economy enterprise war competition strategy, the application of relevant theory can also use China Internet enterprise competitive strategy provide a reference basis for improving competition. |
