The Study About Market Competition Strategy Of Digit Producucts Based On Internet Economy

It is particularly important to analysis the market strategy or tactics ,which is meaningful to the survival of the enterprise's development and growth, between the industries or enterprises competition. Industry figures, based on the development of the Internet, although their their fundamental principle to produce and existence--the pursuit of profit maximization principle will not change, but many of the characteristics of there are different from the previous industry. These characteristics make the the industry's competition in the market will be very fierce to a certain extent, thus there are certain differences in the process between the formation of industrial organization and traditional industries .Under such conditions, only through a comprehensive analysis to the market and the competitors in the market and formulated a strategy for the competition ,can the digital industries to be invincible. This paper is based on this consideration, through the analysis of the internet economic characteristics and the characteristics of digital industrial products, to resolved the Market competition selective strategy of digital industris in the conditions of the internet economic, to provide the actual operation and the possibility of effective theoretical basis for the development of the industry.This article is precisely launches based on the above background, main discussion in internet economical characteristic and under the rule of external condition of internet, the digital enterprise's competition behavior as well as strategy design question. The paper key point is the discussion the gambling and the balanced result between the technical feature remarkable digit product producer as well as the consumer's, and the influence of excess momentum and excess inertia to the technical choice, meanwhile discussed the digital product classified issue, market main fluidization, exterior nature, lock-in and standard competition and so on and using the front theoretical knowledge, take the current recent hot topic - - Microsoft prepares to purchase Yahoo!as the case, discussed the reason why once digital product supplier giant Yahoo! to move toward the decline in the short time in order to provide other digital product enterprise some practical significance model.