Development Strategy Research Of Shanghai HS Chemical Co.LTD

With the development and urbanization of society, the market demand for coatings is increasing, Chinese architectural coatings, automotive coatings, industrial coatings, powder coatings, furniture coatings market fundamentals are in a rapid growth phase. As the paint industry in architectural coatings, in the growing high demand for the home environment, the paint industry has become a major highlight. In2008despite the global financial crisis and economic recession, China’s paint industry remained at a high growth rate, as the world’s largest paint producer and consumer countries. Paint industry,"second five" plan that the paint industry and downstream industries affected demand for both civilian,"five-second" period of the domestic economy will continue to maintain a high pace.Shanghai HS Chemical Co. was founded in1982with registered capital of1.06billion. After30years of hard work, has now become a set of paints, chemical raw materials production and management; property, hotel management; capital investment management and other diversified group enterprise, is one of the more well-known enterprise scale. In this paper, a comprehensive analysis of strategic enterprises are facing external macro-environment, industry development trends and major competitors, the systematically important factor affecting multiple internal HS Chemical Co., Ltd. Shanghai long-term development were analyzed, using PEST analysis theoretical analysis, Porter’s five competitive forces model, SWOT analysis, combined with the actual business, put forward the overall development strategy of Shanghai Chemical Co. HS is competitive strategy of cost leadership strategy and differentiation strategy portfolio, in order to ensure the smooth implementation of the overall strategy, technical innovation, lean manufacturing marketing, human resource management carried out a detailed plan to provide adequate protection for the implementation of a comprehensive strategy...